SCG

Sparks Consulting Group

Data Analytics & Small Business Consulting in Waterloo, Iowa

We help small business owners save time on manual reporting, uncover hidden revenue opportunities, and make confident data-driven decisions.

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Save time on manual reporting and analysis

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Uncover hidden revenue through data-driven insights

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Make faster decisions backed by clear, actionable data

Example Dashboard

Business dashboard showing data visualization and analytics metrics

Clean, actionable dashboards that anyone can understand

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Answer 3 quick questions and discover your biggest data opportunity

No credit card required. We'll send insights in 24 hours.

What We Do

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Organize & Clean Data

Transform messy spreadsheets and scattered data into clean, reliable information you can confidently make decisions with.

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Identify Key Insights

Go beyond raw numbers to uncover the metrics that actually move your business forward.

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Build Clear Visuals

Design clear dashboards and reports that make your data easy to understand and easy to act on.

The Problems We Solve

1

Spreadsheet Chaos

Unorganized data scattered across multiple files, making it impossible to see the full picture.

2

Data Overload

Too much information with no clear direction about what matters most for your business.

3

Time Wasted

Manual reporting that takes hours but provides little insight into what's really happening.

4

Blind Spots

Missing trends, risks, or opportunities until they become problems or you're too late.

5

Poor Planning

Difficult to forecast or plan effectively when you don't fully understand your historical data.

How We Help

01

Understand Your Challenge

We listen to your specific situation, goals, and pain points with your current data and processes.

02

Clean & Structure Data

We organize your existing data sources into a reliable, unified foundation for analysis.

03

Identify Key Metrics

Together we determine which metrics truly matter for your business and decision-making.

04

Create Clear Visuals

We build simple, intuitive dashboards and reports that tell your business story clearly.

05

Enable Better Decisions

You gain clarity and confidence to make smarter, faster decisions based on real data.

Schedule Your Free Consultation

Recognize any of these challenges? You don't have to figure this out alone.

Get Your Free Data Audit

Why Small Business Owners Trust Us

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Expert Education

Bachelor's in Marketing, MBA in Business Strategy, and ongoing Master's in Data Analytics from Drake University.

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Fast Results

Most audits completed in 1-2 weeks. You'll have actionable insights and a clear roadmap quickly.

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Practical Approach

No unnecessary complexity. We focus on the metrics that actually matter for your business.

Schedule Your Free Consultation

Meet Dyllan Sparks

Founder & Managing Partner

Dyllan helps small business owners translate their data into practical, confident decisions. With a background in marketing strategy, business analytics, and data science, he brings both technical expertise and real-world business understanding to every engagement.

Bachelor's Degree

Marketing | University of Northern Iowa

MBA

Business Strategy | Upper Iowa University

MSBA (In Progress)

Data Analytics | Drake University

Dyllan's approach is straightforward and practical: no jargon, no unnecessary complexity, just clear analysis tailored to your business. He lives in Waterloo, Iowa with his wife and son.

Ready to Gain Clarity From Your Data?

Take the first step. Get a free assessment of your data challenges and discover how we can help you make better decisions.

Schedule Your Free Consultation Email Us Now

Frequently Asked Questions

How long does a data audit take?

Most audits take 1-2 weeks depending on the complexity of your data and the size of your business. We'll provide a timeline during your initial consultation.

What if my data is really messy?

That's exactly what we specialize in! Messy, disorganized data is our starting point. We clean, organize, and structure it so it becomes reliable and actionable.

Do I need any special software or tools?

No. We work with the tools you already have (Excel, Google Sheets, etc.) and can recommend additional solutions only if they make sense for your business.

How much does this cost?

Projects vary based on complexity, but we offer a free consultation and audit to understand your needs before discussing pricing. There's no obligation.

Will I be able to maintain the dashboards myself?

Yes! We design everything to be simple and sustainable. We'll train you so you can maintain and update your dashboards independently.

Do you work with my industry?

We work with small businesses across many industries: retail, e-commerce, manufacturing, services, and more. We adapt our approach to your specific business model.

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